This time, I will discuss specifically how to get the next billion people to create NFTs on Flow.
First and foremost, it’s important to understand that innovation always starts from small beginnings. Looking at the history of technology, innovation has never started from large entities. It always begins in small places.
Next, in order to get a billion people to create NFTs on Flow, we need to establish the concept of digital ownership among humanity. This is innovation. Selling NFTs and establishing digital ownership are different things. Establishing digital ownership is comparable to innovation.
In summary, to get the next billion people to create NFTs on Flow, we must start from small places.
NBA Top Shot is a very good example. NBA Top Shot has introduced NFTs to new people. People who like the NBA bought them. This is fantastic. However, these people bought NBA Top Shot because they like the NBA, not because they realized the value of digital ownership. And this is not only true for the buyers but also for the NBA itself. If they had realized the value of digital ownership, not just the NBA but various sports industries would autonomously create and sell their NFTs on Flow. This would be true not only for the sports industry but for other entertainment industries as well.
However, this is not the case. The reason is that the NBA doesn’t find digital ownership essential. Without a need, there won’t be spontaneous action.
So why doesn’t the NBA find digital ownership essential? Because the NBA is large. As I said, innovation starts from small places.
The reason innovation starts from small places is that small places are driven by necessity. Thus, to draw the next billion people to Flow, we need to find those small places that truly need digital ownership.
This is my opinion, but it’s likely not the gaming industry. Many Web3 businesses believe that NFTs will become widespread in games. However, the gaming industry doesn’t really need digital ownership.
I’m familiar with the gaming industry because I was a Minecraft YouTuber in Japan, and I can tell you that gamers tend to dislike NFTs. More accurately, they dislike people who try to bring money-making schemes into gaming. Considering this, I think the likelihood of innovation starting from games is low.
So, if it’s neither sports nor games, what could it be?
The genre I feel has the most potential is streamers. I believe streamers and their fans are the ones who could truly need digital ownership.